HOW THE NOD WORKS
FIVE EASY STEPS TO SET UP A STUDY WITH THE NOD
Looking for a sign your advertising creative will cut through the clutter? The Nod is an online tool that helps you gather audience feedback on your creative ideas. So you can keep the best bits and destroy whatever they tell you is pants.
Just upload the creative executions you want people to give the thumbs up or down, along with a few other elements you want to test, and we’ll do the rest. We show your work to our panel of consumers. Don’t worry, they’re fully UK representative, it’s not just a bunch of grandads from Cornwall with nothing better to do. Audience ensconced, we ask them a set of questions based on our expert knowledge of creative testing research (the clever bit). This gets their opinion on some key metrics:
Memorability: will people remember the advertisement was for your brand?
Love/Hate: how does the creative make them feel?
Brand identity: is the advertising creative aligned with it?
Likely actions: what will people do after they’ve seen the creative?
Survey done, the results are served to you in roughly the same time it takes to sink a few pints. You’ll view them in an easy-to-access dashboard, accessible from anywhere at any time, so you can chew over the results to your heart’s content.
DELIVER A WINNER EVERY TIME
The Nod is the quick and easy way to test your advertising creative, before it goes public. It’ll help you sort the creative winners from the losers, so you can be confident your brainchild will flourish in market.
PUT A ROCKET UP YOUR CREATIVE PROCESS
The Nod gives you actionable feedback in a matter of days, not weeks, helping you reach rapid decisions, implement changes that won’t leave your Creative Director spitting teeth and deliver the campaign on time.
RESULTS MADE EASY
The Nod knows it can be hard to decipher all those raw facts and figures. Studies take seconds to set up and delivers valuable insights in a clear, straightforward way. Best of all, no research skills required. You can even steal our graphs.
SAVE A FORTUNE IN WASTED EFFORT
Wave goodbye to designing in circles, clashing egos and never-ending discussions. The Nod gives you clear, irrefutable evidence straight from consumers, helping you convince your clients and drive great results.
DATA YOU DON'T HAVE TO DOUBT
Lies, damned lies and statistics… not with The Nod. Behind the candy-coloured shell are best-in-class research and sampling methodologies. All aligned with cutting-edge industry best practice, so you can be sure your data is 100% reliable.
CHOOSE YOUR OWN TARGET AUDIENCE BESPOKE TO YOU
We price based on cost per interview, starting at £3.75 per respondent. The minimum amount of sample we offer is 100 respondents to ensure that your performance is statistically relevant.
The Nod gives you the option of creating your own target audience that best represents your market. Once you’ve built your target audience, you can create another for easy comparison in your study dashboard.
Methodologies are like fancy coffee machines – every hipster’s got one. But the Nod’s methodology is unique. We follow our tried and tested standards in advertising creative testing to provide you with the information for better and easier decision-making. You’ll understand quickly whether your creative was memorable, if people will take action after they see it, whether they loved or hated it and how they think it relates to your brand. We do the heavy lifting to provide simple but impactful insights that can make all the difference to your results.
You'll have all your data beautifully presented on your dashboard, simple to understand and downloadable in a number of different formats, so that you can easily present it back to your colleagues and clients. Watch them Nod along with your findings.
Have a look at the following video to get a better idea of everything you get when you run a study with The Nod:
WHERE DO WE GET THE SAMPLE FROM
We recruit regular, everyday people through a combination of mobile apps and publishers. Our recruitment is mobile first and we put in place quality assurance checks to validate the respondents. Our methodology is different to the traditional panel approach, which works by fielding surveys to members of the public who often reply to many studies each day, rushing through studies and entering dodgy data.
The Nod surveys are short and fun for the respondent to answer. If they complete the survey well then they will be instantly rewarded with credit - anyone that consistently enters bad responses is eliminated from taking part again.
All of this ensures that we are more reliable and quicker than traditional research panels.